1、题名:Does online relationship marketing enhance customer retention and cross-buying?
作者:Liang, Chiung-Ju; Chen, Hui-Ju; Wang, Wen-Hung
期刊:Service Industries Journal
年份卷: Aug2008, Vol. 28 Issue 6, p769-787, 19p
2、题名:The Impact of Brand Delisting on Store Switching and Brand Switching Intentions
作者:Sloot, Laurens M.; Verhoef, Peter C.
期刊:Journal of Retailing
年份卷: Sep2008, Vol. 84 Issue 3, p281-296, 16p; DOI
3、题名:Influences of brand and advertising cognition on brand-switching behaviour
作者:Hsu, Jane Lu; We-Hsien Chang.
期刊:International Journal of Management & Enterprise Development
年份卷: 2007, Vol. 4 Issue 2, p159-178, 20p;
4、题名:Influences of brand and advertising cognition on brand-switching behaviour
作者:Jane Lu Hsu; Wei-Hsien Chang.
期刊:International Journal of Networking & Virtual Organisations
年份卷: 2007, Vol. 4 Issue 2, p159-178, 20p;
5、题名:Some tests for suitability of brand switching model.
作者:Roy, Dilip; Lahiri, Isita.
期刊:European Journal of Marketing
年份卷: 2004, Vol. 38 Issue 5/6, p524-536, 13p;
[此贴子已经被作者于2009-2-21 15:08:40编辑过]