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英文文献：Meat Traceability: Are U. S. Consumers Willing To Pay For It?-肉类可追溯性:美国消费者愿意为此买单吗?本文报告了来自一系列实验室拍卖市场的结果，在这个市场中，消费者对肉类特性进行投标
英文文献作者：Dickinson, David L.,Bailey, DeeVon
英文文献摘要：
This article reports the results from a series of laboratory auction markets in which consumers bid on meat characteristics. The characteristics examined include meat traceability (i.e., the ability to trace the retail meat back to the farm or animal or origin), transparency (e.g., knowing that the meat was produced without growth hormones, or knowing the animal was humanely treated), and extra assurances (e.g., extra meat safety assurances). This laboratory study provides non-hypothetical bid data on U. S. consumer preferences for traceability, transparency, and assurances (TTA) in red meat at a time when the U.S. currently lags other countries in development of TTA meat systems. Our results suggest that U.S. consumers would be willing to pay for such TTA meat characteristics, and the magnitude of the consumer bids suggest a likely profitable market for development of U.S. TTA systems.
检查的特征包括肉类可追溯性(即，追溯零售肉类到农场、动物或原产地的能力)、透明度(例如，知道肉类是在没有生长激素的情况下生产的，或知道动物是经过人道处理的)和额外的保证(例如，额外的肉类安全保证)。这项实验室研究提供了美国消费者对红肉可追溯性、透明度和保证(TTA)的偏好的非假设性投标数据，而目前美国在TTA肉类系统的发展方面落后于其他国家。我们的研究结果表明，美国消费者愿意为这种TTA肉特性付费，而且消费者的出价规模表明，美国TTA系统的发展可能会有一个有利可图的市场。
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