Howard C. Kunreuther
University of Pennsylvania
Mark V. Pauly
University of Pennsylvania
Stacey McMorrow
The Urban Institute
Contents
Preface page vii
Acknowledgments xi
Part I. Contrasting Ideal and Real Worlds of Insurance
1. Purposes of This Book 3
2. An Introduction to Insurance in Practice and Theory 11
3. Anomalies and Rumors of Anomalies 32
4. Behavior Consistent with Benchmark Models 51
Part II. Understanding Consumer and Insurer Behavior
5. Real-World Complications 69
6. Why People Do or Do Not Demand Insurance 95
7. Demand Anomalies 113
8. Descriptive Models of Insurance Supply 145
9. Anomalies on the Supply Side 162
Part III. Th e Future of Insurance
10. Design Principles for Insurance 185
11. Strategies for Dealing with Insurance-Related Anomalies 208
12. Innovations in Insurance Markets through Multiyear Contracts 228
13. Publicly Provided Social Insurance 244
14. Conclusions – A Framework for Prescriptive
Recommendations 267
Notes 281
Glossary 289
Bibliography 295
Author Index 309
Subject Index 312
2013保险业与行为经济学-英文电子书PDF版.pdf
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