正文目录&nbsp; &nbsp; &nbsp; &nbsp; 1<br/>图表目录&nbsp; &nbsp; &nbsp; &nbsp; 9<br/>第一章&nbsp;&nbsp;休闲鞋行业发展环境分析&nbsp; &nbsp; &nbsp; &nbsp; 1<br/>第一节 国内经济和社会环境分析&nbsp; &nbsp; &nbsp; &nbsp; 1<br/>一、近年来我国国民经济发展概况&nbsp; &nbsp; &nbsp; &nbsp; 1<br/>（一）2007年我国宏观经济运行情况&nbsp; &nbsp; &nbsp; &nbsp; 1<br/>（二）2008年一季度国内生产总值分析&nbsp; &nbsp; &nbsp; &nbsp; 7<br/>（三）2008年第二季度经济运行分析&nbsp; &nbsp; &nbsp; &nbsp; 18<br/>二、城市化和人民生活水平&nbsp; &nbsp; &nbsp; &nbsp; 26<br/>第二节&nbsp;&nbsp;国际环境分析&nbsp; &nbsp; &nbsp; &nbsp; 29<br/>一、国际休闲鞋行业发展成熟度分析&nbsp; &nbsp; &nbsp; &nbsp; 29<br/>二、国际休闲鞋行业发展趋势&nbsp; &nbsp; &nbsp; &nbsp; 30<br/>三、主要国家休闲鞋市场现状&nbsp; &nbsp; &nbsp; &nbsp; 31<br/>（一）美国&nbsp; &nbsp; &nbsp; &nbsp; 31<br/>（二）欧盟&nbsp; &nbsp; &nbsp; &nbsp; 32<br/>（三） 日本&nbsp; &nbsp; &nbsp; &nbsp; 32<br/>（四）加拿大&nbsp; &nbsp; &nbsp; &nbsp; 33<br/>（五） 澳大利亚&nbsp; &nbsp; &nbsp; &nbsp; 33<br/>（六） 韩国&nbsp; &nbsp; &nbsp; &nbsp; 33<br/>（七） 南非&nbsp; &nbsp; &nbsp; &nbsp; 34<br/>四、国际休闲鞋主要品牌及其特征分析&nbsp; &nbsp; &nbsp; &nbsp; 34<br/>五、我国休闲鞋行业面临“反倾销”调查&nbsp; &nbsp; &nbsp; &nbsp; 35<br/>第三节&nbsp;&nbsp;主要上下游相关行业发展概况&nbsp; &nbsp; &nbsp; &nbsp; 37<br/>一、天然胶行业发展概况&nbsp; &nbsp; &nbsp; &nbsp; 37<br/>二、再生胶行业发展概况&nbsp; &nbsp; &nbsp; &nbsp; 39<br/>三、纺织印染行业发展概况&nbsp; &nbsp; &nbsp; &nbsp; 45<br/>第二章&nbsp;&nbsp;2007-2008年休闲鞋行业结构分析&nbsp; &nbsp; &nbsp; &nbsp; 47<br/>第一节&nbsp;&nbsp;休闲鞋行业基本特征&nbsp; &nbsp; &nbsp; &nbsp; 47<br/>一、休闲鞋行业主要细分产品&nbsp; &nbsp; &nbsp; &nbsp; 47<br/>二、休闲鞋行业产业链分析&nbsp; &nbsp; &nbsp; &nbsp; 47<br/>三、休闲鞋设计具有特殊性&nbsp; &nbsp; &nbsp; &nbsp; 48<br/>第二节&nbsp;&nbsp;休闲鞋行业竞争格局&nbsp; &nbsp; &nbsp; &nbsp; 48<br/>一、&nbsp; &nbsp; &nbsp; &nbsp; 休闲鞋行业主要企业和主要品牌&nbsp; &nbsp; &nbsp; &nbsp; 48<br/>二、休闲鞋市场集中度分析&nbsp; &nbsp; &nbsp; &nbsp; 49<br/>第三节&nbsp;&nbsp;休闲鞋行业的“波特五力模型”分析&nbsp; &nbsp; &nbsp; &nbsp; 49<br/>一、现有企业间的竞争&nbsp; &nbsp; &nbsp; &nbsp; 50<br/>二、潜在进入者分析&nbsp; &nbsp; &nbsp; &nbsp; 50<br/>三、替代品威胁分析&nbsp; &nbsp; &nbsp; &nbsp; 51<br/>四、供应商议价能力&nbsp; &nbsp; &nbsp; &nbsp; 51<br/>五、客户议价能力&nbsp; &nbsp; &nbsp; &nbsp; 51<br/>第三章&nbsp;&nbsp;2007-2008年中国休闲鞋行业生产状况分析&nbsp; &nbsp; &nbsp; &nbsp; 53<br/>第一节&nbsp;&nbsp;2001-2007年休闲鞋产量增长情况&nbsp; &nbsp; &nbsp; &nbsp; 53<br/>第二节&nbsp;&nbsp;休闲鞋行业产能分析&nbsp; &nbsp; &nbsp; &nbsp; 54<br/>一、主要生产企业及其产能&nbsp; &nbsp; &nbsp; &nbsp; 54<br/>二、休闲鞋行业产能扩张趋势&nbsp; &nbsp; &nbsp; &nbsp; 55<br/>三、重点省区产能分析&nbsp; &nbsp; &nbsp; &nbsp; 55<br/>第三节&nbsp;&nbsp;休闲鞋行业成本结构分析&nbsp; &nbsp; &nbsp; &nbsp; 56<br/>一、原材料成本&nbsp; &nbsp; &nbsp; &nbsp; 56<br/>二、研发和设计成本&nbsp; &nbsp; &nbsp; &nbsp; 57<br/>三、知识产权使用许可费&nbsp; &nbsp; &nbsp; &nbsp; 58<br/>四、劳动力成本&nbsp; &nbsp; &nbsp; &nbsp; 58<br/>五、其它成本&nbsp; &nbsp; &nbsp; &nbsp; 58<br/>第四节 休闲鞋行业生产中存在的主要问题&nbsp; &nbsp; &nbsp; &nbsp; 59<br/>第四章&nbsp;&nbsp;2007-2008年中国休闲鞋市场供需状况分析&nbsp; &nbsp; &nbsp; &nbsp; 61<br/>第一节&nbsp;&nbsp;休闲鞋消费需求特征分析&nbsp; &nbsp; &nbsp; &nbsp; 61<br/>一、城镇和农村消费者需求特征&nbsp; &nbsp; &nbsp; &nbsp; 61<br/>二、不同收入层次家庭需求特征&nbsp; &nbsp; &nbsp; &nbsp; 62<br/>三、运动鞋和休闲鞋等细分产品的需求特征&nbsp; &nbsp; &nbsp; &nbsp; 64<br/>四、休闲鞋消费的决策过程分析&nbsp; &nbsp; &nbsp; &nbsp; 65<br/>第二节 2001-2007年休闲鞋行业供需状况&nbsp; &nbsp; &nbsp; &nbsp; 66<br/>一、2001-2007年休闲鞋供给状况&nbsp; &nbsp; &nbsp; &nbsp; 66<br/>二、2001-2007年休闲鞋需求状况&nbsp; &nbsp; &nbsp; &nbsp; 70<br/>三、2001-2007年休闲鞋供需缺口分析&nbsp; &nbsp; &nbsp; &nbsp; 73<br/>四、2007-2008年我国休闲鞋供需缺口变化趋势预测&nbsp; &nbsp; &nbsp; &nbsp; 75<br/>第三节 2007-2008年中国休闲鞋消费量分析&nbsp; &nbsp; &nbsp; &nbsp; 77<br/>一、2001-2007年我国休闲鞋消费量&nbsp; &nbsp; &nbsp; &nbsp; 77<br/>二、2001-2007年休闲鞋各细分产品消费量&nbsp; &nbsp; &nbsp; &nbsp; 78<br/>三、2007-2008年我国休闲鞋消费量预测&nbsp; &nbsp; &nbsp; &nbsp; 80<br/>第四节 影响休闲鞋行业供需关系的主要因素&nbsp; &nbsp; &nbsp; &nbsp; 82<br/>第五章&nbsp;&nbsp;2007-2008年主要区域市场分析&nbsp; &nbsp; &nbsp; &nbsp; 83<br/>第一节&nbsp;&nbsp;华北地区&nbsp; &nbsp; &nbsp; &nbsp; 83<br/>一、市场容量和市场前景&nbsp; &nbsp; &nbsp; &nbsp; 83<br/>二、市场成熟度和竞争状况&nbsp; &nbsp; &nbsp; &nbsp; 83<br/>三、消费者偏好分析&nbsp; &nbsp; &nbsp; &nbsp; 84<br/>第二节&nbsp;&nbsp;东北地区&nbsp; &nbsp; &nbsp; &nbsp; 85<br/>一、市场容量和市场前景&nbsp; &nbsp; &nbsp; &nbsp; 85<br/>二、市场成熟度和竞争状况&nbsp; &nbsp; &nbsp; &nbsp; 85<br/>三、消费者偏好分析&nbsp; &nbsp; &nbsp; &nbsp; 86<br/>第三节&nbsp;&nbsp;华东地区&nbsp; &nbsp; &nbsp; &nbsp; 86<br/>一、市场容量和市场前景&nbsp; &nbsp; &nbsp; &nbsp; 86<br/>二、市场成熟度和竞争状况&nbsp; &nbsp; &nbsp; &nbsp; 87<br/>三、消费者偏好分析&nbsp; &nbsp; &nbsp; &nbsp; 87<br/>第四节&nbsp;&nbsp;华中地区&nbsp; &nbsp; &nbsp; &nbsp; 88<br/>一、市场容量和市场前景&nbsp; &nbsp; &nbsp; &nbsp; 88<br/>二、市场成熟度和竞争状况&nbsp; &nbsp; &nbsp; &nbsp; 89<br/>三、消费者偏好分析&nbsp; &nbsp; &nbsp; &nbsp; 89<br/>第五节&nbsp;&nbsp;华南地区&nbsp; &nbsp; &nbsp; &nbsp; 90<br/>一、市场容量和市场前景&nbsp; &nbsp; &nbsp; &nbsp; 90<br/>二、市场成熟度和竞争状况&nbsp; &nbsp; &nbsp; &nbsp; 91<br/>三、消费者偏好分析&nbsp; &nbsp; &nbsp; &nbsp; 91<br/>第六节&nbsp;&nbsp;西南地区&nbsp; &nbsp; &nbsp; &nbsp; 92<br/>一、市场容量和市场前景&nbsp; &nbsp; &nbsp; &nbsp; 92<br/>二、市场成熟度和竞争状况&nbsp; &nbsp; &nbsp; &nbsp; 93<br/>三、消费者偏好分析&nbsp; &nbsp; &nbsp; &nbsp; 93<br/>第六章2007-2008年休闲鞋行业市场营销分析&nbsp; &nbsp; &nbsp; &nbsp; 95<br/>第一节&nbsp;&nbsp;主要营销模式分析&nbsp; &nbsp; &nbsp; &nbsp; 95<br/>一、直营模式&nbsp; &nbsp; &nbsp; &nbsp; 95<br/>二、代理经销商模式&nbsp; &nbsp; &nbsp; &nbsp; 96<br/>三、大型综合连锁卖场模式&nbsp; &nbsp; &nbsp; &nbsp; 96<br/>四、网络营销&nbsp; &nbsp; &nbsp; &nbsp; 97<br/>第二节&nbsp;&nbsp;营销策略分析&nbsp; &nbsp; &nbsp; &nbsp; 97<br/>一、从生产导向转向市场导向&nbsp; &nbsp; &nbsp; &nbsp; 97<br/>二、从产品竞争转向多要素全方位竞争&nbsp; &nbsp; &nbsp; &nbsp; 98<br/>三、从产品营销到品牌营销和文化营销&nbsp; &nbsp; &nbsp; &nbsp; 99<br/>四、从单一的产品结构到以鞋、服装、配件的产品系列化&nbsp; &nbsp; &nbsp; &nbsp; 100<br/>第三节 休闲鞋企业营销模式建议&nbsp; &nbsp; &nbsp; &nbsp; 101<br/>一、休闲鞋企业的国内营销模式建议&nbsp; &nbsp; &nbsp; &nbsp; 101<br/>（一）休闲鞋企业的渠道建设&nbsp; &nbsp; &nbsp; &nbsp; 101<br/>（二）休闲鞋企业的品牌建设&nbsp; &nbsp; &nbsp; &nbsp; 102<br/>二、休闲鞋企业海外营销模式建议&nbsp; &nbsp; &nbsp; &nbsp; 102<br/>（一）休闲鞋企业的海外细分市场选择&nbsp; &nbsp; &nbsp; &nbsp; 102<br/>（二）休闲鞋企业的海外经销商选择&nbsp; &nbsp; &nbsp; &nbsp; 102<br/>第七章&nbsp;&nbsp;2007-2008年休闲鞋行业进出口分析&nbsp; &nbsp; &nbsp; &nbsp; 111<br/>第一节&nbsp; &nbsp; &nbsp; &nbsp; 休闲鞋进出口现状&nbsp; &nbsp; &nbsp; &nbsp; 111<br/>一、进口规模及产品结构&nbsp; &nbsp; &nbsp; &nbsp; 112<br/>二、出口规模、产品结构及主要市场&nbsp; &nbsp; &nbsp; &nbsp; 112<br/>第二节&nbsp;&nbsp;我国休闲鞋面临的“反倾销”问题及应对措施&nbsp; &nbsp; &nbsp; &nbsp; 113<br/>一、我国休闲鞋行业遭受“反倾销”调查的主要案例&nbsp; &nbsp; &nbsp; &nbsp; 113<br/>二、应对反倾销调查的措施&nbsp; &nbsp; &nbsp; &nbsp; 114<br/>第三节&nbsp;&nbsp;2007-2008年中国休闲鞋进出口发展趋势分析&nbsp; &nbsp; &nbsp; &nbsp; 115<br/>第八章&nbsp;&nbsp;2007-2008年中国休闲鞋行业市场预测分析&nbsp; &nbsp; &nbsp; &nbsp; 118<br/>第一节 2007-2008年中国休闲鞋季节特征分析&nbsp; &nbsp; &nbsp; &nbsp; 118<br/>第二节 2007-2008年中国休闲鞋产品趋势分析&nbsp; &nbsp; &nbsp; &nbsp; 123<br/>第三节 2007-2008年中国休闲鞋价格走势&nbsp; &nbsp; &nbsp; &nbsp; 125<br/>第四节 2007-2008年中国休闲鞋竞争格局分析&nbsp; &nbsp; &nbsp; &nbsp; 126<br/>一、技术派别&nbsp; &nbsp; &nbsp; &nbsp; 126<br/>二、品牌结构&nbsp; &nbsp; &nbsp; &nbsp; 126<br/>第九章 2007-2008年休闲鞋行业主要品牌企业分析&nbsp; &nbsp; &nbsp; &nbsp; 128<br/>第一节&nbsp; &nbsp; &nbsp; &nbsp; 阿迪达斯Adidas&nbsp; &nbsp; &nbsp; &nbsp; 128<br/>一、企业概况&nbsp; &nbsp; &nbsp; &nbsp; 128<br/>二、近三年企业经营状况&nbsp; &nbsp; &nbsp; &nbsp; 131<br/>三、企业布局与分支机构&nbsp; &nbsp; &nbsp; &nbsp; 134<br/>四、品牌市场份额&nbsp; &nbsp; &nbsp; &nbsp; 134<br/>五、品牌竞争策略&nbsp; &nbsp; &nbsp; &nbsp; 135<br/>第二节 耐克Nike&nbsp; &nbsp; &nbsp; &nbsp; 135<br/>一、&nbsp; &nbsp; &nbsp; &nbsp; 企业概况&nbsp; &nbsp; &nbsp; &nbsp; 135<br/>二、近三年企业经营状况&nbsp; &nbsp; &nbsp; &nbsp; 136<br/>三、企业布局与分支机构&nbsp; &nbsp; &nbsp; &nbsp; 138<br/>四、品牌市场份额&nbsp; &nbsp; &nbsp; &nbsp; 138<br/>五、品牌竞争策略&nbsp; &nbsp; &nbsp; &nbsp; 139<br/>第三节 彪马Puma&nbsp; &nbsp; &nbsp; &nbsp; 139<br/>一、企业概况&nbsp; &nbsp; &nbsp; &nbsp; 139<br/>二、近三年企业经营状况&nbsp; &nbsp; &nbsp; &nbsp; 140<br/>三、企业布局与分支机构&nbsp; &nbsp; &nbsp; &nbsp; 142<br/>四、品牌市场份额&nbsp; &nbsp; &nbsp; &nbsp; 142<br/>五、品牌竞争策略&nbsp; &nbsp; &nbsp; &nbsp; 143<br/>第四节 康龙kanglong&nbsp; &nbsp; &nbsp; &nbsp; 144<br/>一、企业概况&nbsp; &nbsp; &nbsp; &nbsp; 144<br/>二、近三年企业经营状况&nbsp; &nbsp; &nbsp; &nbsp; 144<br/>三、企业布局与分支机构&nbsp; &nbsp; &nbsp; &nbsp; 147<br/>四、品牌市场份额&nbsp; &nbsp; &nbsp; &nbsp; 147<br/>五、品牌竞争策略&nbsp; &nbsp; &nbsp; &nbsp; 148<br/>第五节 骆驼休闲鞋&nbsp; &nbsp; &nbsp; &nbsp; 148<br/>一、企业概况&nbsp; &nbsp; &nbsp; &nbsp; 148<br/>二、近三年企业经营状况&nbsp; &nbsp; &nbsp; &nbsp; 148<br/>三、企业布局与分支机构&nbsp; &nbsp; &nbsp; &nbsp; 151<br/>四、品牌市场份额&nbsp; &nbsp; &nbsp; &nbsp; 151<br/>五、品牌竞争策略&nbsp; &nbsp; &nbsp; &nbsp; 152<br/>第六节 安踏Anta&nbsp; &nbsp; &nbsp; &nbsp; 152<br/>一、企业概况&nbsp; &nbsp; &nbsp; &nbsp; 152<br/>二、近三年企业经营状况&nbsp; &nbsp; &nbsp; &nbsp; 153<br/>三、企业布局与分支机构&nbsp; &nbsp; &nbsp; &nbsp; 155<br/>四、品牌市场份额&nbsp; &nbsp; &nbsp; &nbsp; 155<br/>五、品牌竞争策略&nbsp; &nbsp; &nbsp; &nbsp; 156<br/>第七节 暇步士HushPuppies&nbsp; &nbsp; &nbsp; &nbsp; 156<br/>一、企业概况&nbsp; &nbsp; &nbsp; &nbsp; 156<br/>二、近三年企业经营状况&nbsp; &nbsp; &nbsp; &nbsp; 157<br/>三、企业布局与分支机构&nbsp; &nbsp; &nbsp; &nbsp; 159<br/>四、品牌市场份额&nbsp; &nbsp; &nbsp; &nbsp; 159<br/>五、品牌竞争策略&nbsp; &nbsp; &nbsp; &nbsp; 160<br/>第八节 锐步Reebok&nbsp; &nbsp; &nbsp; &nbsp; 161<br/>一、企业概况&nbsp; &nbsp; &nbsp; &nbsp; 161<br/>二、近三年企业经营状况&nbsp; &nbsp; &nbsp; &nbsp; 161<br/>三、企业布局与分支机构&nbsp; &nbsp; &nbsp; &nbsp; 163<br/>四、品牌市场份额&nbsp; &nbsp; &nbsp; &nbsp; 163<br/>五、品牌竞争策略&nbsp; &nbsp; &nbsp; &nbsp; 164<br/>第九节 路易•威登Louis Vuitton&nbsp; &nbsp; &nbsp; &nbsp; 164<br/>一、&nbsp; &nbsp; &nbsp; &nbsp; 企业概况&nbsp; &nbsp; &nbsp; &nbsp; 164<br/>二、近三年企业经营状况&nbsp; &nbsp; &nbsp; &nbsp; 165<br/>三、企业布局与分支机构&nbsp; &nbsp; &nbsp; &nbsp; 167<br/>四、品牌市场份额&nbsp; &nbsp; &nbsp; &nbsp; 167<br/>五、品牌竞争策略&nbsp; &nbsp; &nbsp; &nbsp; 168<br/>第十节 恋步休闲鞋&nbsp; &nbsp; &nbsp; &nbsp; 168<br/>一、企业概况&nbsp; &nbsp; &nbsp; &nbsp; 168<br/>二、近三年企业经营状况&nbsp; &nbsp; &nbsp; &nbsp; 169<br/>三、企业布局与分支机构&nbsp; &nbsp; &nbsp; &nbsp; 171<br/>四、品牌市场份额&nbsp; &nbsp; &nbsp; &nbsp; 171<br/>五、品牌竞争策略&nbsp; &nbsp; &nbsp; &nbsp; 172<br/>第十章&nbsp;&nbsp;2007-2008年休闲鞋行业投资价值与投资策略分析&nbsp; &nbsp; &nbsp; &nbsp; 173<br/>第一节&nbsp;&nbsp;休闲鞋行业投资价值分析&nbsp; &nbsp; &nbsp; &nbsp; 173<br/>一、休闲鞋行业发展前景分析&nbsp; &nbsp; &nbsp; &nbsp; 173<br/>二、休闲鞋行业盈利能力预测&nbsp; &nbsp; &nbsp; &nbsp; 173<br/>三、投资机会分析&nbsp; &nbsp; &nbsp; &nbsp; 174<br/>四、投资价值综合分析&nbsp; &nbsp; &nbsp; &nbsp; 174<br/>第二节&nbsp;&nbsp;休闲鞋行业投资风险分析&nbsp; &nbsp; &nbsp; &nbsp; 175<br/>一、市场风险&nbsp; &nbsp; &nbsp; &nbsp; 175<br/>二、竞争风险&nbsp; &nbsp; &nbsp; &nbsp; 176<br/>三、原材料价格波动的风险&nbsp; &nbsp; &nbsp; &nbsp; 176<br/>四、经营风险&nbsp; &nbsp; &nbsp; &nbsp; 176<br/>五、政策风险&nbsp; &nbsp; &nbsp; &nbsp; 177<br/>第三节&nbsp;&nbsp;休闲鞋行业投资策略分析&nbsp; &nbsp; &nbsp; &nbsp; 179<br/>一、市场定位&nbsp; &nbsp; &nbsp; &nbsp; 179<br/>二、重点区域&nbsp; &nbsp; &nbsp; &nbsp; 180<br/>附一：调研数据说明&nbsp; &nbsp; &nbsp; &nbsp; 184<br/>附二：官方统计数据说明&nbsp; &nbsp; &nbsp; &nbsp; 184<br/>
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