International Business by Alan Sitkin (Author), Nick Bowen (Author)

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International Business  by Alan Sitkin , Nick Bowen

This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practise business.

Thoroughly updated and revised to give students a deeper understanding of the key international business theories, this new edition features:

- Considerably revised structure to reflect student's knowledge as they progress through an international business module
- Increased coverage of the core international business theories to enable in-depth understanding of the issues and challenges of international business
- New chapters on emerging markets and the environmental challenges facing businesses
- End of part long cases to promote a holistic understanding of international business

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