International Business by Alan Sitkin , Nick Bowen
This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practise business.
Thoroughly updated and revised to give students a deeper understanding of the key international business theories, this new edition features:
- Considerably revised structure to reflect student's knowledge as they progress through an international business module
- Increased coverage of the core international business theories to enable in-depth understanding of the issues and challenges of international business
- New chapters on emerging markets and the environmental challenges facing businesses
- End of part long cases to promote a holistic understanding of international business
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International Business-Oxford University Press (2013).pdf
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