你好。我有彩版可复制14E Kotler Keller的marketing management、11E Robbins的management的PDF.
还有人民大学出版的13版中文版营销管理和第9版管理学。
市场营销复制:
What Makes Marketing Management
the Marketing Leader?
Marketing is of interest to everyone, whether they are marketing goods, services, properties,
persons, places, events, information, ideas, or organizations. As it has maintained its respected
position among students, educators, and businesspeople,Marketing Management has kept upto-
date and contemporary. Students (and instructors) feel that the book is talking directly to
them in terms of both content and delivery.
管理学复制:
Key Changes to the 11th Edition
Here are some of the main changes we’ve made in the 11th edition:
! Two new chapters: Managing Diversity and Adaptive Organizational Design
! Two case applications in each chapter
! New Leader Who Made a Difference in each chapter
! New By the Numbers in each chapter