Marketing 4th
Dhruv Grewal, PhD Babson College
Michael Levy, PhD Babson College
Marketing.pdf
(65.54 MB, 需要: 15 个论坛币)
Marketing.pdf
(276.98 KB, 需要: 5 个论坛币)
articles that relate to this textbook:
Win The Brand Relevance Battle And Then Build Competitor Barriers.pdf
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Why Your Customers' Social Identities Matter.pdf
(3.68 MB, 需要: 1 个论坛币)
The Art of Evangelism.pdf
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Red Ocean Traps: The mental models that undermine market-creating strategies.pdf
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How to Really Motivate Salespeople.pdf
(2.74 MB, 需要: 1 个论坛币)
Enhancing Relationships with Customers Through Online Brand Communities.pdf
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Break Your Industry's Bottlenecks.pdf
(5.18 MB, 需要: 1 个论坛币)
B2B Brand Architecture.pdf
(312.25 KB, 需要: 1 个论坛币)


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