Consumer Preference And Demand For Organic Food: Evidence From A Vermont Su...

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英文文献：Consumer Preference And Demand For Organic Food: Evidence From A Vermont Survey-消费者对有机食品的偏好和需求:来自佛蒙特州调查的证据
英文文献作者：Wang, Qingbin,Sun, Junjie
英文文献摘要：
While organic farming has been identified as an effective way to improve food safety and environment quality, the adoption of organic production and processing is highly determined by the market demand for organic food products. To assess the market potential for organic apples and milk, a conjoint analysis is conducted in the state of Vermont to examine consumer evaluation of major product attributes and their tradeoffs. Results suggest that there is likely a significant niche market for organic apples and milk and many consumers, especially people who have purchased organic food products, are willing to pay more for organic apples and milk produced locally and certified by NOFA.

虽然有机耕作已被视为改善食物安全和环境质素的有效途径，但有机生产和加工的采用，在很大程度上取决于市场对有机食品的需求。为了评估有机苹果和牛奶的市场潜力，在佛蒙特州进行了联合分析，以检查消费者对主要产品属性及其权衡的评价。结果表明，有机苹果和牛奶可能有一个重要的利基市场，许多消费者，特别是那些购买了有机食品的人，愿意花更多的钱来购买本地生产的并经NOFA认证的有机苹果和牛奶。

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