消费行为学经典教材： Belief, Attitude, Intention, and Behavior: An Introduction to Theory

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Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research，消费行为学方面非常经典的教材。

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消费行为学经典教材： Belief, Attitude, Intention, and Behavior: An Introduction to Theory
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Contents

 Chapter 1: Introduction

 PART I: ATTITUDE THEORY AND MEASUREMENT

Chapter 2: Theories of Attitude

Chapter 3: Measurement Techniques

Chapter 4: Methodological Considerations

 PART II: FOUNDATIONS OF BELIEFS, ATTITUDES, INTENTIONS, AND BEHAVIORS

Chapter 5: Belief Formation

Chapter 6: Attitude Formation

 Chapter 7: Formation of Intentions

Chapter 8: Prediction of Behavior

 PART III: CHANGING BELIEFS, ATTITUDES, INTENTIONS, AND BEHAVIORS

Chapter 9: Principles of Change

Chapter 10: Strategies of Change: Active Participation

Chapter 11: Strategies of Change: Persuasive Communication

 Chapter 12: Conclusion

 References

Author Index

Subject Index

 

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关键词：introduction troduction Intention Behavior attitude Theory introduction Behavior Intention Belief

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