1\Lavie (2006) and Pablo et al. (2007) also address the cost of dynamic capabilities by suggesting that
dynamic capabilities involve substantial cognitive, managerial and operational costs and that deploying dynamic capabilities requires
high levels of time and energy from committed managers.
2\we might question whether quantitative methods are particularly appropriate. Quantitative
studies usually involve statistically valid large sample sizes which result in quantitatively
aggregated responses in order to advance theory via the inference of common trends
(Armstrong and Shimizu 2007), and it may be difficult to collect any longitudinal data via
archival sources or structured surveys (Danneels 2007).


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