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BI The Evolution of Organic Food and Drinks（09年3月）【名称及出版时间】：BI The Evolution of Organic Food and Drinks_Growth opportunities, NPD and the impact of the economic downturn
【来源】：Business Insight
【文件格式】：PDF
【页数】：121
【目录或简介】：
Table of Contents
The Evolution of Organic Food and Drinks
Executive summary 10
Introduction 10
Organic demand and industry development 11
Organic food and drinks NPD 12
Trends and growth opportunities 13
Future directions 14
Chapter 1 Introduction 16
Summary 16
Introduction 17
Organics defined 17
Certification and labeling 19
The legal framework 19
Organic labeling 20
Organic as ethical 23
Ethical benefits 23
Natural food, ingredient concerns and animal welfare 26
Fairtrade and ethical production 28
Organic production and the environment 29
Redefining the organic proposition 30
Chapter 2 Organic demand and market
development 34
Summary 34
Introduction 35
Organic market development 35
The market up to 2007 35
Organic food and drinks demand: 2008 and beyond 38
US 40
UK 41
Rest of Europe 42
Long-term development potential 43
Development of main product sectors 45
Evolution of the organic industry 46
Leading independent specialists 47
US 47
Europe 48
Investment by major food manufacturers 48
Chapter 3 Organic NPD 52
Introduction 53
NPD growth 53
Growth by product category 55
Organic brand development 60
Sector analysis 63
Bakery and cereals 63
Confectionery 65
Dairy 66
Ready meals 68
Soft drinks 69
Snacks 70
Other products 71
Regional development 73
Conclusions 77
Product positioning 78
Innovation in organics 81
Chapter 4 Trends and growth opportunities
in organic food and drinks 86
Summary 86
Introduction 87
Promoting health benefits of organics 87
Using nutrient-rich organic ingredients 90
Antioxidants 91
Omega-3 92
High fiber 93
Organic functional products 93
Kids’ organic food and drinks 95
Resilience and the impact of food scares 95
Ian’s Natural Foods and other specialists 97
Products for toddlers and younger kids 98
Vegetable-rich organic foods 100
Healthy convenience for kids 102
Maximizing ethical values 105
Chapter 5 The future of the organic market 110
Summary 110
Introduction 111
Organic sector SWOT analysis 111
Impact of the recession on demand 112
Brand resilience in the downturn 114
Targeting future growth 116
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