【独家发布】Entrepreneurship, 10th Edition

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Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.

The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Table of Contents

PART 1 THE ENTREPRENEURIAL PERSPECTIVE
Chapter 1 THE ENTREPRENEURIAL MIND-SET
Chapter 2 CORPORATE ENTREPRENEURSHIP
Chapter 3 GENERATING AND EXPLOITING NEW ENTRIES

PART 2 FROM IDEA TO THE OPPORTUNITY
Chapter 4 CREATIVITY AND THE BUSINESS IDEA
Chapter 5 IDENTIFYING AND ANALYZING DOMESTIC AND INTERNATIONAL OPPORTUNITIES
Chapter 6 PROTECTING THE IDEA AND OTHER LEGAL ISSUES FOR THE ENTREPRENEUR

PART 3 FROM THE OPPORTUNITY TO THE BUSINESS PLAN
Chapter 7 THE BUSINESS PLAN: CREATING AND STARTING THE VENTURE
Chapter 8 THE MARKETING PLAN
Chapter 9 THE ORGANIZATIONAL PLAN
Chapter 10 THE FINANCIAL PLAN

PART 4 FROM THE BUSINESS PLAN TO FUNDING THE VENTURE
Chapter 11 SOURCES OF CAPITAL
Chapter 12 INFORMAL RISK CAPITAL, VENTURE CAPITAL, AND GOING PUBLIC

PART 5 FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE
Chapter 13 STRATEGIES FOR GROWTH AND MANAGING THE IMPLICATIONS OF GROWTH
Chapter 14 ACCESSING RESOURCES FOR GROWTH FROM EXTERNAL SOURCES
Chapter 15 SUCCESSION PLANNING AND STRATEGIES FOR HARVESTING AND ENDING THE VENTURE


PART 6 CASES
Case 1 Turner Test Prep Co.
Case 2 Jim Boothe, Inventor
Case 3 A. Monroe Lock and Security Systems
Case 4 Beijing Sammies
Case 5 Intelligent Leisure Solutions
Case 6 The Beach Carrier
Case 7 Gourmet To Go
Case 8A Intervela D.O.O. Koper—Victory Sailmakers, Part A
Case 8B Intervela Victory Sailmakers, Part B
Case 9 The Gril-Kleen Corporation
Case 10 Masi Technology
Case 11 Neomed Technologies
Case 12 Mayu LLC
Case 13 Nature Bros. Ltd.
Case 14 Amy’s Bread
Case 15 Supply Dynamics
Case 16 Datavantage Corporation
Case 17 Tire Valet: A Mobile Tire Company

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