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雷达卡
Concepts and Methods
Editors: Zheng Xiang, Daniel R. Fesenmaier
Presents cutting-edge research on the development of analytics in travel and tourism
Introduces new conceptual frameworks and measurement tools
Includes several relevant case studies for the application of big data analytics in tourism and hospitality
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.
Table of contents (17 chapters)
Analytics in Tourism Design
Predicting Tourist Demand Using Big Data
Travel Demand Modeling with Behavioral Data
Measuring Human Senses and the Touristic Experience: Methods and Applications
The Quantified Traveler: Implications for Smart Tourism Development
Geospatial Analytics for Park & Protected Land Visitor Reservation Data
GIS Monitoring of Traveler Flows Based on Big Data
Sensing the Online Social Sphere Using a Sentiment Analytical Approach
Estimating the Effect of Online Consumer Reviews: An Application of Count Data Models
Tourism Intelligence and Visual Media Analytics for Destination Management Organizations
Online Travel Reviews: A Massive Paratextual Analysis
Conceptualizing and Measuring Online Behavior Through Social Media Metrics
Sochi Olympics on Twitter: Topics, Geographical Landscape, and Temporal Dynamics
Leveraging Online Reviews in the Hotel Industry
Evaluating Destination Communications on the Internet
Market Intelligence: Social Media Analytics and Hotel Online Reviews
Big Data Analytics, Tourism Design and Smart Tourism
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