Authors: Matt Hills
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Table of contents
Front Matter
Introduction: Media Anniversaries — Brand, Paratext, Event … and the Hype of the Doctor
Marketing the 50th Anniversary — Brand Management and the Cultural Value of the Doctor
Merchandising the 50th Anniversary — Public Service Consumption in the Name of the Doctor
Mediatizing the 50th Anniversary — Cinematic Liveness and the “Developing Art” of the Doctor
Back Matter