【品牌组件策略：B2B 市场的成分品牌化】Branded Component Strategies

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

Branded Component Strategies
Ingredient Branding in B2B Markets

Authors: Stefan Worm



Ingredient Branding in B2B Markets

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.

Table of contents

Front Matter
Pages I-XX

Introduction
Pages 1-9

Literature Review
Pages 11-82

Theoretical Framework
Pages 83-106

Methodology
Pages 107-148

Results
Pages 149-189

Discussion
Pages 191-201

Back Matter
Pages 203-224

本帖隐藏的内容

Branded Component Strategies_Ingredient Branding in B2B Markets.pdf (2.32 MB, 需要: 10 个论坛币)

2016-10-25 02:01:14 上传

需要: 10 个论坛币  [购买]

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏1 回帖

关键词：Strategies Component Strateg Branded brand customers equipment suppliers products building

谢谢分享楼主威武楼主万岁

Thanks !

Branded Component Strategies

谢谢分享楼主威武楼主万岁

谢谢分享

Thanks !

thanks