发帖
雷达卡
The Impact of Globalization on Japanese-German Business Collaboration in Asia
Authors: René Haak
In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This book discusses the theory of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third market business cooperation. The author analyses the management style of Japanese-German business cooperation in Asia on a strategic and operative level and offers advice for the success of collective strategies and shows what we can learn from Japanese-German companies in Asian markets.
Table of contents
Front Matter
Introduction
Forms of International Business: Theoretical Foundation and Characteristics
The Collective Internationalization Strategy: A Theoretical Approach
Objectives and Motivation for Collective Strategies
Success Factors for and Problems with Collective Internationalization Strategies
Implementation of Collective Internationalization Strategies
Characteristics and Motives of Japanese-German Third-Country Collaboration in East and Southeast Asia
Conflicts and Elements of Success
Conclusion
Back Matter
本帖隐藏的内容
Theory and Management of Collective Strategies in International Business.pdf
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