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- Hardcover: 714 pages
- Publisher: Springer; XXXII, 714 pg. edition (June 17, 2004)
- Language: English
- ISBN-10: 1402077017
- ISBN-13: 978-1402077012
- Product Dimensions: 9.4 x 6.2 x 1.6 inches Editorial Reviews Review
From the reviewsof the first edition: "Simply put this is an outstanding book. It isthe first book to fully articulate the various ways operations researchmay be applied to revenue management problems. As such it is, in myopinion, one of the most important books in applied OR to appear in thelast decade. The first Chapter gives one of the most succinct yetsatisfying reviews of revenue management I have seen anywhere. This isfollowed in Chapters 2, 3 and 4 with nice treatments of resourceallocation, capacity, and overbooking to complete Part I. Part IIcovers, in Chapters 5 and 6, both dynamic pricing and auctions. Ifthere is a fault with the book, it is the fact that the role ofvariational methods and dynamic game theory in pricing is not stressed.However, that material is rather advanced and in its infancy withregard to revenue management; so excluding it makes a great deal ofeditorial sense. Part III could be titled "Applications", and it hasillustrative examples for almost every type of decision environment inwhich revenue management has been studied and/or practiced. In closingI reiterate that this is an outstanding book and a must have referencefor anyone doing research on revenue management." Terry L. Friesz,Harold and Inge Marcus Chaired Prof. Pennsylvania State University Tobe published in NETWORKS AND SPATIAL ECONOMICS, Vol. 4:4 in December2004 "The book presents a wide range of techniques, decision methods,processes, and technologies in revenue management (RM). … The bookseeks to represent the state of the art in RM including both the theoryand practice of RM. The targeted audience is practitioners, andacademic researchers and teachers. … The general style of presentationis consistent with the applied orientation of the field of RM."(Antanas Žilinskas , Zentralblatt MATH, Vol. 1083, 2006)
Product Description
The Theory andPractice of Revenue Management is a book that comprehensively coverstheory and practice of the entire field, including both quantity andprice-based RM, as well as significant coverage of supporting topicssuch as forecasting and economics. The authors believe such acomprehensive approach is necessary to fully understand the subject. Acentral objective of the book is to unify the various forms of RM andto link them closely to each other and to the supporting fields ofstatistics and economics. Nevertheless, the topics and coverage doreflect choices about what is important to understand RM. Hence, thebook’s purpose is to provide a comprehensive, accessible synthesis ofthe state-of-the-art in Revenue Management.
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