麦卡锡给LG中国家电做的报告

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Developing a Winning Strategyfor the Air Conditioner Business in China

First progress reviewFebruary 20,2001

LG ElectronicsTianjinAppliances Co.


Mckinsey&CompanyCONFIDENTIAL

This report is solely for the use of client personnel. No part of it may be Circulated, quoted, or reproduced for distribution outside the clientOrganization without prior written approval from McKinsey&Company. This material was used by McKinsey& Company during anOral presentation; it is not a complete record of the discussion.LG ElectronicsTianjinAppliances Co.

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关键词：麦卡锡 Presentation distribution Organization Electronics 中国 家电 麦卡锡

好东西啊~········

需要看看，好好研究一下