英文文献:Does Private Label Ownership And Pricing Structure Matter?-私人商标所有权和定价结构重要吗?本文分析了制造商和零售商之间的两阶段博弈
英文文献作者:Pittman, Grant,Love, H. Alan
英文文献摘要:
This article provides an analysis of the two-stage game between manufacturers and retailers. Response functions showing how prices are set are derived for the case of a manufacturer producing one and multiple goods and for a retailer selling multiple goods. The functions are expressed in terms of elasticities, budget shares, and variable production costs. An application using ready-to-eat cereals is conducted to investigate the pricing structure and ownership of private label cereals.
对于生产一个和多个产品的制造商和销售多个产品的零售商,显示如何设置价格的响应函数被导出。这些函数用弹性、预算份额和可变生产成本来表示。本研究以即食谷物为研究对象,研究自有标签谷物的价格结构及所有权。