【商业故事】Apple CEO Cook’s 2016 Pay Lower as Tech Giant Misses Targets

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source from：wsj
TECH
Apple CEO Cook’s 2016 Pay Lower as Tech Giant Misses Targets
Executives miss out on part of cash incentives as annual sales, operating profit fall short of goals

By AUSTEN HUFFORD
Updated Jan. 6, 2017 9:34 a.m. ET
14 COMMENTS
Apple Inc. said Chief Executive Tim Cook and other top leaders received less compensation in 2016 as the company missed its revenue and profit goals for the year.


According to a regulatory filing on Friday, Apple said its annual sales of 215.6 billion dollars were 3.7% below its target of 223.6 billion dollars, and its operating income of 60 billion dollars was 0.5% short of the 60.3 billion dollars target.


As a result, company executives didn’t get their full potential cash incentive. In each of the four preceding years, the executives got the maximum total payout amount. In all, Mr. Cook received 8.75 million dollars in total 2016 compensation, down from 10.3 million dollars in 2015. Other executives also received lower pay.


Apple last year faced declining revenue as it grappled with the first prolonged slump in iPhone sales. The smartphone accounted for 63% of Apple’s annual revenue, but growth in the market has slowed and consumer buying habits are changing. Apple said it sold 45.5 million iPhones in its fiscal fourth quarter, 2.5 million fewer than a year earlier.


Mr. Cook’s pay fell 15% last year versus a 9.6% average decline for Apple’s other named executives, as cash incentives make up a larger percentage of his compensation. Pay for Chief Financial Officer Luca Maestri fell 10% to 22.8 million dollars, which includes about 20 million dollars in stock awards.


In a filing last August, Mr. Cook said he received 1.26 million Apple shares, valued around 135 million dollars at the time, that previously were restricted. Mr. Cook earned the bulk of the shares by remaining CEO for five years. He earned additional shares because of Apple’s stock performance.

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关键词：Targets Target Apple lower Giant company revenue annual profit Apple

虽然不是苹果的狂粉，手机用 Android，电脑用 Win，但是苹果毕竟是走高端路线的，好像最近在走下坡路

cmwei333 发表于 2017-1-6 23:05
虽然不是苹果的狂粉，手机用 Android，电脑用 Win，但是苹果毕竟是走高端路线的，好像最近在走下坡路 [em43 ...

的确是呀～没有突破只能这样了

william9225 发表于 2017-1-6 23:29
的确是呀～没有突破只能这样了

微软近况也不佳，Edge 浏览器惨输，在江湖混的确不容易呀

谢谢分享

william9225 发表于 2017-1-6 22:56
source from：wsj
TECH
Apple CEO Cook’s 2016 Pay Lower as Tech Giant Misses Targets

thanks for sharing

their salaries are so high, too hard to believe.