【创意营销】 Creating Marketing Magic and Innovative Future Marketing Tren (2017

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

Creating Marketing Magic and Innovative Future Marketing Trends
Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

Editors: Maximilian Stieler



目录（全书超过1500页）：
contents.pdf (497.95 KB)

2017-1-8 01:32:31 上传

Presents the full proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

Identifies new insights and explores the customer experience in the field of marketing

Includes research from various areas of marketing such as consumer behavior, strategic marketing, marketing theory, international marketing and services marketing

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

本帖隐藏的内容

原版 PDF：
Creating Marketing Magic and Innovative Future Marketing Trends.pdf (24.58 MB, 需要: 25 个论坛币)

2017-1-8 01:30:10 上传

需要: 25 个论坛币  [购买]

PDF 压缩包：
Creating Marketing Magic and Innovative Future Marketing Trends.zip (19.19 MB, 需要: 25 个论坛币) 本附件包括：

• Creating Marketing Magic and Innovative Future Marketing Trends.pdf

2017-1-8 01:33:28 上传

需要: 25 个论坛币  [购买]

  如果你喜欢我分享的书籍，请关注我：
https://bbs.pinggu.org/z_guanzhu.php?action=add&fuid=5975757

订阅我的文库：

【金融 + 经济 + 商学 + 国际政治】
https://bbs.pinggu.org/forum.php?mod=collection&action=view&ctid=3257

【数学 + 统计 + 计算机编程】
https://bbs.pinggu.org/forum.php?mod=collection&action=view&ctid=3258

【历史 + 心理学 + 社会自然科学】
https://bbs.pinggu.org/forum.php?mod=collection&action=view&ctid=3259

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏2 回帖

关键词：Innovative Marketing Creating market future Magic

thanks a lot

Creating Marketing Magic and Innovative Future Marketing

谢谢分享楼主厉害楼主万岁

谢谢分享