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雷达卡
The Practice and Mindset
Heidi M. Neck - Babson College
Christopher P. Neck - Arizona State University
Emma L. Murray
Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.
CONTENTS
Preface
Acknowledgements
About the Authors
An Open Letter to All Students
PART I. INTRODUCING THE ENTREPRENEURIAL LIFESTYLE
CHAPTER 1. ENTREPRENEURSHIP: A GLOBAL SOCIAL MOVEMENT
CHAPTER 2. PRACTICING ENTREPRENEURSHIP
CHAPTER 3. DEVELOPING AN ENTREPRENEURIAL MINDSET
CHAPTER 4: SUPPORTING SOCIAL ENTREPRENEURSHIP
PART II . CREATING AND FINDING OPPORTUNITIES
CHAPTER 5. GENERATING NEW IDEAS
CHAPTER 6. USING DESIGN THINKING
CHAPTER 7. TESTING AND EXPERIMENTING IN MARKETS
PART III . EVALUATING AND ACTING ON OPPORTUNITIES
CHAPTER 8. BUILDING BUSINESS MODELS
CHAPTER 9. PLANNING FOR ENTREPRENEURS
CHAPTER 10. CREATING REVENUE MODELS
CHAPTER 11. LEARNING FROM FAILURE
PART IV. RESOURCING NEW OPPORTUNITIES
CHAPTER 12. BOOTSTRAPPING FOR RESOURCES
CHAPTER 13. FINANCING FOR STARTUPS
APPENDIX A. FINANCIAL STATEMENTS AND PROJECTIONS FOR STARTUPS
CHAPTER 14. DEVELOPING NETWORKS
CHAPTER 15. NAVIGATING LEGAL AND IP ISSUES
CHAPTER 16. MARKETING AND PITCHING YOUR IDEA
APPENDIX B. The Pitch Deck
Glossary
Notes
Name Index
Subject Index
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