【在利润游戏中获胜】 Winning the Profit Game : Smarter Pricing, Smarter Branding

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Winning the Profit Game: Smarter Pricing, Smarter Branding: Smarter Pricing, Smarter Branding

by Robert Docters (Author), Michael Reopel (Author), Jeanne-Mey Sun (Author), Stephen Tanny (Author)



How to use pricing as a strategic tool to increase revenues and win the war for profit

One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include:

• Proven strategies for transforming added value into revenues and winning the war for profits
• Prescriptive frameworks for putting the principles and strategies into action, immediately
• Numerous success stories based on experiences of A. T. Kearney clients worldwide

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关键词：Branding smarter Pricing Winning Profit corporate practical strategic increase Stephen

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