【收益管理与定价分析】 Segmentation, Revenue Management and Pricing Analytics

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

Segmentation, Revenue Management and Pricing Analytics

by Tudor Bodea  (Author), Mark Ferguson (Author)



The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts.

Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.

This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.

本帖隐藏的内容

原版 PDF：
Segmentation, Revenue Management and Pricing Analytics.pdf (2.26 MB, 需要: 12 个论坛币)

2017-1-20 07:47:07 上传

需要: 12 个论坛币  [购买]

PDF 压缩包：
Segmentation, Revenue Management and Pricing Analytics.zip (1.94 MB, 需要: 12 个论坛币) 本附件包括：

• Segmentation, Revenue Management and Pricing Analytics.pdf

2017-1-20 07:46:59 上传

需要: 12 个论坛币  [购买]

  如果你喜欢我分享的书籍，请关注我：
https://bbs.pinggu.org/z_guanzhu.php?action=add&fuid=5975757

订阅我的文库：

【金融 + 经济 + 商学 + 国际政治】
https://bbs.pinggu.org/forum.php?mod=collection&action=view&ctid=3257

【数学 + 统计 + 计算机编程】
https://bbs.pinggu.org/forum.php?mod=collection&action=view&ctid=3258

【历史 + 心理学 + 社会自然科学】
https://bbs.pinggu.org/forum.php?mod=collection&action=view&ctid=3259

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏9 回帖

关键词：Segmentation Management Analytics Managemen Analytic management important identify banking revenue

thanks

地方回家看看

haoshu

谢谢楼主分享！

谢谢分享楼主厉害楼主万岁

Segmentation, Revenue Management and Pricing Analytics

Thanks a lot

谢谢楼主分享