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[课件与讲义] Marketing 4.0: Moving from Traditional to Digital   [推广有奖]

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igs816 在职认证  发表于 2017-2-12 21:05:06 |显示全部楼层 |坛友微信交流群
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Marketing 4.0: Moving from Traditional to Digital
by Philip Kotler and Hermawan Kartajaya
English | 2016 | ISBN: 1119341205 | 208 pages | PDF | 4 MB
                
Marketing has changed forever—this is what comes nextis the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why         Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.Discover the new rules of marketing
Stand out and create WOW moments
Build a loyal and vocal customer base
Learn who will shape the future of customer choice

Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

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关键词:Traditional Marketing digital market dition connected customers marketing forever navigate

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arthurchwang 发表于 2017-2-12 23:14:19 |显示全部楼层 |坛友微信交流群
thx for sharing

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MouJack007 发表于 2017-2-13 04:29:28 |显示全部楼层 |坛友微信交流群
谢谢楼主分享!

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MouJack007 发表于 2017-2-13 04:30:55 |显示全部楼层 |坛友微信交流群

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heinrico 在职认证  发表于 2017-2-13 09:06:58 |显示全部楼层 |坛友微信交流群
thanking you....

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laplacce 发表于 2017-2-13 09:32:14 |显示全部楼层 |坛友微信交流群
very good

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NOTHINGWMM 发表于 2017-2-13 09:38:55 |显示全部楼层 |坛友微信交流群
Marketing 4.0: Moving from Traditional to Digital [修改]

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xuepuwen 在职认证  发表于 2017-2-13 10:17:04 |显示全部楼层 |坛友微信交流群
谢谢分享,好书

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jxcdsb 在职认证  发表于 2017-2-13 10:22:25 |显示全部楼层 |坛友微信交流群
Thans for sharing

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