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商业计划书详解 Anatomy of a business plan 【美】 琳达·品森著
本书向读者介绍了如何写出完整的商业计划。同时收入了三份商业计划书的全文，以使你了解公司业主根据我们提供的格式写出的商业计划书的全貌。
A well-written business plan will provide a pathway to profit for any new or existing business. Your business plan will also provide the documentation that a lender or investor requires if you find it necessary to seek outside funding sources for your business.
This chapter is designed to give you some background information and guidelines to consider prior to writing your business plan.
Why do you need a business plan? If you need access to additional capital, what does the lender or investor need to know? What are the key words that make your plan more effective? How do you develop an exit strategy? What do the numbers come from in your financial plan? These questions will be addressed in the following pages.
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