【独家发布】Small Business Management: An Entrepreneur’s Guidebook, 8th Edition

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Title: Small Business Management: An Entrepreneur’s Guidebook, 8th Edition
Author: Leon C. Megginson, Mary Jane Byrd
Length: 494 pages
Edition: 8th Revised edition
Language: English
Publisher: McGraw Hill Higher Education
Publication Date: 2017-02-01
ISBN-10: 1259538982
ISBN-13: 9781259538988


Book Description


Small Business Management: An Entrepreneur's Guidebook, by Mary Jane Byrd takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, its pragmatic "how-to" perspective illustrates many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business.

Table of Contents

Part 1 The Dynamic Role of Small Business
Chapter 1. Starting Your Small Business
Chapter 2. Family-Owned Businesses
Chapter 3. Forms of Ownership of Small Businesses
Chapter 4. Maintaining Good Government Relations and Business Ethics

Part 2 How to Plan and Organize a Business 5.2 Create, Buy, or Franchise a Small Business
Chapter 6. Planning, Organizing, and Managing a Small Business
Chapter 7. How to Obtain the Right Financing for Your Business

Part 3 How to Market Goods and Services
Chapter 8. Developing Marketing Strategies
Chapter 9. Promoting and Distributing

Part 4 How to Organize, Manage, and Operate the Business
Chapter 10. How to Obtain and Manage Human Resources and Diversity in Small Companies
Chapter 11. How to Maintain Relationships with Your Employees and Their Representatives
Chapter 12. Obtaining and Laying Out Operating Facilities
Chapter 13. Purchasing, Inventory, and Quality Control

Part 5 Basic Financial Planning and Control
Chapter 14. Basic Financial Planning
Chapter 15. Budgeting and Controlling Operations and Taxes
Chapter 16. Risk Management, Insurance, and Crime Prevention

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