英文文献:Supermarket Selection by Singles in the Midwest-美国中西部的单身人士在超市选购商品
英文文献作者:Larson, Ronald B.,Steinhofer, Kelley
英文文献摘要:
This study focused on the attributes singles aged 25 to 39 want in stores. Young single without children were mailed a survey about their supermarket attribute preferences and shopping and eating habits. Most of their preferences were similar to national averages. However, some common preconceptions were not supported.
这项研究关注的是年龄在25岁到39岁之间的单身人士在商店里想要的品质。没有孩子的单身青年收到了一份关于他们超市属性、偏好、购物和饮食习惯的调查。他们的大多数偏好与全国平均水平相似。然而,一些常见的先入之见却没有得到支持。


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