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Consumer Behavior: Buying, Having, and Being,12th Edition [推广有奖]

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shuiyaoziliao 在职认证  发表于 2017-4-8 11:08:44 |显示全部楼层 |坛友微信交流群
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Title: Consumer Behavior: Buying, Having, and Being, 12th Edition
Author: Michael R. Solomon
Length: 632 pages
Edition: 12th Edition
Language: English
Publisher: Prentice Hall College Div
Publication Date: 2016
ISBN-10: 1292153105
ISBN-13: 9781292153100

Book Description

For courses in Consumer Behavior.

Beyond Consumer Behavior: How Buying Habits Shape Identity

Solomon’s Consumer Behavior: Buying, Having, and Being  deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.

Also Available with MyMarketingLab™

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyMarketingLab™ does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for:

0134472470 / 9780134472478 Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText -- Access Card Package

Package consists of:
•0134129938 / 9780134129938 Consumer Behavior: Buying, Having, and Being
•0134149556 / 9780134149554 MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being

Table of Contents

Section 1: Foundations of Consumer Behavior
Chapter 1: Buying, Having, and Being: An Introduction to Consumer Behavior
Chapter 2: Consumer and Social Well-Being

Section 2: Internal Influences on Consumer Behavior
Chapter 3: Perception
Chapter 4: Learning and Memory
Chapter 5: Motivation and Affect
Chapter 6: The Self: Mind, Gender, and Body
Chapter 7: Personality, Lifestyles, and Values

Section 3: Choosing and Using Products
Chapter 8: Attitudes and Persuasive Communications
Chapter 9: Decision Making
Chapter 10: Buying, Using, and Disposing

Section 4: Consumers in Their Social and Cultural Settings
Chapter 11: Groups and Social Media
Chapter 12: Income and Social Class
Chapter 13: Subcultures
Chapter 14: Culture

Appendix I: Sources of Secondary Data
Appendix II: Careers in Consumer Research
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西门高 发表于 2017-4-8 11:53:23 |显示全部楼层 |坛友微信交流群
谢谢分享

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paulinokok 发表于 2017-4-8 17:33:41 |显示全部楼层 |坛友微信交流群
really a book in year 2000, is it still relevant, or any updated version ??

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shuiyaoziliao 在职认证  发表于 2017-4-8 19:06:26 |显示全部楼层 |坛友微信交流群
paulinokok 发表于 2017-4-8 17:33
really a book in year 2000, is it still relevant, or any updated version ??
哦,复制错年份了,这是12版的,2016年出版

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paulinokok 发表于 2017-4-8 20:08:46 |显示全部楼层 |坛友微信交流群
shuiyaoziliao 发表于 2017-4-8 19:06
哦,复制错年份了,这是12版的,2016年出版
Thank you for the clarifications !!   You are great !!

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paulinokok 发表于 2017-4-8 22:41:05 |显示全部楼层 |坛友微信交流群
thank you for sharing

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活到老学到老whu 发表于 2017-4-10 10:37:28 来自手机 |显示全部楼层 |坛友微信交流群
shuiyaoziliao 发表于 2017-4-8 11:08
Title: Consumer Behavior: Buying, Having, and Being, 12th Edition
Author: Michael R. Solomon
Lengt ...
谢谢分享

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cws_24 发表于 2017-4-15 09:44:07 来自手机 |显示全部楼层 |坛友微信交流群
shuiyaoziliao 发表于 2017-4-8 11:08
Title: Consumer Behavior: Buying, Having, and Being, 12th Edition
Author: Michael R. Solomon
Lengt ...
谢谢分享

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wuhongqi 发表于 2017-4-17 00:17:59 来自手机 |显示全部楼层 |坛友微信交流群
shuiyaoziliao 发表于 2017-4-8 11:08
Title: Consumer Behavior: Buying, Having, and Being, 12th Edition
Author: Michael R. Solomon
Lengt ...
好书,谢谢分享

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william9225 学生认证  发表于 2017-7-28 10:10:08 |显示全部楼层 |坛友微信交流群

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