The Routledge Companion to the Future of Marketing

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Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities.

Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing. Each chapter presents an expert overview, and an analytical and engaging discussion of the topic, as well as introducing a specific research agenda paving the way for the future.

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of  marketing scholars, transforming current thinking into new perspectives and advances in marketing knowledge.

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Business, Management and Accounting) Luiz Moutinho, Enrique Bign茅, Ajay K. Manr.pdf (4.54 MB, 需要: 8 个论坛币)

2015-8-6 12:59:51 上传

The Routledge Companion to the Future of Marketing
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Series: Routledge Companions in Business, Management and Accounting
Hardcover: 504 pages
Publisher: Routledge; 1 edition (January 6, 2014)
Language: English
ISBN-10: 0415625920
ISBN-13: 978-0415625920
Product Dimensions: 10.1 x 7.1 x 1.2 inches
Shipping Weight: 2.3 pounds http://www.amazon.com/Routledge-Companion-Companions-Management-Accounting/dp/0415625920/ref=sr_1_1_twi_2_har?ie=UTF8&qid=1438835590&sr=8-1&keywords=The+Routledge+Companion+to+the+Future+of+Marketing

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关键词：Marketing Companion Routledge Compani market discipline different conducted marketing occurring

Elena3 发表于 2015-8-6 17:50

欢迎常来营销版交流分享

business and management book thanks.

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The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of  marketing scholars, transforming current thinking into new perspectives and advances in marketing knowledge.

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