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阅读 The Rise of M-Commerce:
http://www.businessinsider.com/mobile-commerce-shopping-trends-stats-2016-10?IR=T

M-commerce has the potential to become a major channel for shopping and to change consumer shopping habits, but one overwhelming factor has prevented this shift.

The mobile shopping experience is a nightmare.

Users get so frustrated when trying to shop on their phones that they far more often than not abandon the process. In the second quarter of 2015, U.S. adults spent 59% of their time on mobile and 41% on desktop, but just 15% of their dollars on mobile and a staggering 85% of their dollars on desktop.

Multiple factors contribute to this poor mobile shopping experience. The most prevalent of these is smartphones' small screen size. This makes product details difficult to read and payment information frustrating to enter, especially because many sites are not mobile optimized. This is far and away the main reason that customers give up: completing a purchase on a phone just takes too much work.

Speed is also a problem. Mobile users often shop on the go, which provides convenience but also puts them at the mercy of spotty Wi-Fi and LTE connections.

And finally, users feel less secure when entering their payment information on a phone when compared to a desktop or laptop.

充实每一天 发表于 2017-6-1 06:15
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充实每一天 发表于 2017-6-1 06:15
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