International Business

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Mike Peng and Klaus Meyer have direct, first-hand, experience of researching and teaching in Europe, Asia and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. The text's comprehensive coverage is accessibly arranged around one central question and two core perspectives. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question. Throughout the text the very latest scholarly research is used to facilitate successful learning of the key concepts, in order to engage students with the historical context and recent global developments. International Business has been shortlisted for the 2011/12 CMI Management Book of the Year award in the ebook category. More information about the CMI and the competition can be found here http://yearbook.managers.org.uk/index5.htm.

Table of Contents

Part One: Foundations
Chapter One: Globalizing Business
Chapter Two: Formal Institutions: Economic, Political And Legal Systems
Chapter Three: Informal Institutions: Culture, Religion And Languages
Chapter Four: Firm Resources: Competitiveness And Growth

Part Two: Business Across Borders
Chapter Five: Trading Internationally
Chapter Six: Investing Abroad Directly
Chapter Seven: Exchange Rates

Part Three: Globalization
Chapter Eight: European Integration
Chapter Nine: Global Integration And Multilateral Organizations
Chapter Ten: Corporate Social Responsibility

Part Four: The Firm On The Global Stage
Chapter Eleven: Starting International Business
Chapter Twelve: Foreign Entry Strategies
Chapter Thirteen: Competitive Dynamics
Chapter Fourteen: Building Global Strategies

Part Five: Operations In The Global Mne
Chapter Fifteen: Structuring And Organizing Mnes
Chapter Sixteen: International Human Resource Management
Chapter Seventeen: International Marketing And Supply Chain Management

Part Six: Integrative Cases
Integrative Case 1: A Few Tips About Corruption In The Us
Integrative Case 2: From Insolvency To World Leadership: Rolls Royce Is Developing And Exploiting Capabilities
Integrative Case 3: Vanguard Security Corporation: International Transaction Dilemma
Integrative Case 4: Agrana: From A Local Supplier To A Global Player
Integrative Case 5: Ethics Of Offshoring: Novo Nordisk And Clinical Trials In Emerging Economies
Integrative Case 6: Dentek’S Uk Decision
Integrative Case 7: The Lg-Nortel Joint Venture
Integrative Case 8: Managing A Dutch – Chinese Joint Venture: Where To Start?
Integrative Case 9: Baosteel Europe
Integrative Case 10: Ribe Maskinfabrik A/S – Developing New Business Areas

Title: International Business
Author: Klaus Meyer, Mike W. Peng
Length: 672 pages
Edition: 1
Language: English
Publisher: Cengage Learning EMEA
Publication Date: 2011-03-28
ISBN-10: 1408019566
ISBN-13: 9781408019566

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关键词：Internation Business National Intern Nation

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