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Contents
Unit Title Page
1 An Introduction to Corporate Strategy and Planning 1
Introduction 3
What is Strategy? 3
Levels of Strategy 8
Establishing Strategic Intent 9
The Strategic Management Process 10
Patterns of Strategic Development 13
Strategic Management and Business Planning 16
Strategic Management in Different Contexts 19
2 Strategic Analysis 1: The External Environment 23
Introduction 24
Corporate Planning 24
Environmental Analysis 25
Competitor Environmental Analysis 27
Interpreting Environmental Analysis 33
Tools for Competitor and Market Analysis 39
3 Strategic Analysis 2: The Internal Environment 49
Introduction 52
Resources, Competences and Strategic Capability 52
The Process of Internal Appraisal 55
Techniques For Conducting an Internal Appraisal 59
Interpreting Internal Analysis 69
4 Strategy Development and the Bases of Strategic Choice 73
Introduction 74
Strategic Development Options 74
Basis of Strategic Choice – Corporate Purposes and Aspirations 79
Basis of Strategic Choice – Competitive Advantage 82
Basis of Strategic Choice – Enhancing SBU Strategy 86
5 Strategic Direction and Methods of Development 91
Introduction 92
Alternative Strategic Directions 92
Alternative Methods of Strategy Development 99
Unit Title Page
6 Strategy Evaluation and Selection 107
Introduction 109
Evaluation Criteria 109
Strategic Fit and Synergy 110
Assessing Suitability 110
Assessing Acceptability 117
Assessing Feasibility 124
Selection of Strategies 128
Selection of Mission Statements and Key Objectives 129
7 Implementation and Control 1: Organisation 137
Introduction 138
Strategic Architecture and Control 138
Importance of Organisational Design and Structure in Strategy
Implementation 140
Alternative Organisational Structures 142
Influences on Organisational Design 146
Issues in Organisational Design 148
8 Implementation and Control 2: Resources 157
Introduction 154
Role, Scope and Importance of Resources in Strategic Implementation
and Control 154
Resource Configuration 155
Resource Plans 162
Information as a Resource 170
9 Managing Strategic Change 177
Introduction 179
What Constitutes Change and the Organisational Processes Involved 179
Types of Strategic Change 184
Diagnosing the Need for Change 185
The Four Areas of Designed Change 187
Managing the Change Process 191
Roles in Change Processes 198
10 Issues and Developments in Modern Corporate Strategy 201
Introduction 202
International Trade and Globalisation 202
Stages in the Development of International Organisations 206
Strategic Issues 209
Social Responsibility 212
Business Ethics 213
Environmental Issues 216
Planning in the Innovative and Entrepreneurial Organisation 217
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