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【作者(必填)】
Marc Baaij
【文题(必填)】
An Introduction to Management Consultancy【年份(必填)】
2013
Review
'This book provides a crystal clear, strategic and up to date view of consulting that combines research and practice. It will be of equal value to consultants, their clients and anyone studying the industry or management innovation, at undergraduate or postgraduate level. It will be a leader in its field'
(Professor Andrew Sturdy 2013-10-21)'An informative source that should be considered must reading for anyone interested in a thoughtful, easy to follow overview of the management consulting industry, from the normative pull of a true “helping” profession to the critical depiction of management consultants as little more than masters of rhetoric skilled at organizational sorcery. The volume contains myriad insights into consultancy’s micro- and macro-level dynamics, from individual consultants and their roles, responsibilities and expectations, to the competitive realities of consultancies and the knowledge management challenges of our post-industrial age, to the nature and nuances of consulting projects. The book is equally valuable for those interested in entering the consulting industry as well as managers who will be working with consultants.'
(Anthony F. Buono)In this book, Baaij effectively captures the breadth of the field, from the normative pull of a true “helping” role to the critical depiction of management consultants as little more than masters of rhetoric skilled at organizational sorcery. The volume contains myriad insights into consultancy’s micro- and macro-level dynamics, from individual consultants and their roles, responsibilities and expectations, to the competitive realities of consultancies and the knowledge management challenges of our post-industrial age, to the nature and nuances of consulting projects. The book will be equally valuable for those interested in entering the consulting industry as well as new managers for whom working with consultants is a novel experience. Baaij is to be commended for providing sufficient insight into the dynamics underlying management consulting that readers will come away with a much richer understanding of this complex, ambiguous domain. (Anthony F. Buono, Bentley University)
About the Author
Marc G. Baaij is Associate Professor of Strategic Management at the Rotterdam School of Management, Erasmus University Rotterdam. He has previously worked as a management consultant and research manager at The Boston Consulting Group. He is also the Academic Director of the Rotterdam School of Management Executive Master of Science in Management Consultancy programme.
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