发帖
雷达卡
by Patricia Pulliam Phillips (Author), Holly Burkett (Author)
About this book
This book tackles the third major challenge and the second most difficult step in the ROI methodology: converting data to monetary values. When a particular project or program is connected to a business measure, the next logical question is: what is the monetary value of that impact? For ROI analysis, it is at this critical point where the monetary benefits are developed to compare to the costs of the program to calculate the ROI. Includes: the importance of converting data to monetary value; preliminary issues; standard values: the standard values: where to find them; using internal experts, using external databases; linking with other measures; using estimates; when to abandon conversion efforts and leave data as intangible, analyzing the intangibles; and reporting the intangibles.
Table of contents
Chapter 1: The Importance of Converting Data to Monetary Values
Chapter 2: Use Standard Values
Chapter 3: Calculate the Value
Chapter 4: Find the Value
Chapter 5: Estimate the Value
Chapter 6: Use of Data Conversion Techniques
Chapter 7: Intangible Measures
Paperback: 160 pages
Publisher: Pfeiffer; 1 edition (February 8, 2008)
Language: English
ISBN-10: 0787987204
ISBN-13: 978-0787987206
Pfeiffer__Data Conversion_ Calculating the Monetary Benefits.pdf
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