Adventures in Conjoint Analysis

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one of the most comprehensive introduction to conjoint analysis at a basic level

Professor Paul Green is the founder of this method in marketing application.

Adventures in Conjoint Analysis: A Practitioner's Guide to Trade-Off Modeling and Applications

browse and download:
http://marketing.wharton.upenn.edu/people/faculty/green/green_monograph.cfm

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关键词：Adventures Adventure ventures Conjoint Analysis Conjoint

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