沃顿商学院 Adventures In Conjoint Analysis（原官网下载链接已取消）

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

Adventures In Conjoint Analysis
A PRACTITIONER’S GUIDE TO TRADE-OFF MODELING AND APPLICATIONS

Abba M. Krieger
Statistics Department
Paul E. Green
Marketing Department
Yoram J. Wind
Marketing Department


Wharton School, University of Pennsylvania
700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
March 2004
©2004


TABLE OF CONTENTS
PREFACE
INTRODUCTION AND TECHNICAL APPENDIX
PART I. PRODUCT POSITIONING AND MARKET SEGMENTATION
Chapter 1. Target Market Positioning
Chapter 2. Line Extending and Potential Cannibalization
Chapter 3. Dynamic Conjoint Simulation and Optimization
Chapter 4. Market Segmentation
PART II. PRODUCT PRICING AND BRAND EQUITY
Chapter 5. Retail Assortment and Pricing Strategy
Chapter 6. Pricing and Market Share Modeling
PART III. ANCILLARY RESEARCH TECHNIQUES
Chapter 7. Applying Multidimensional Scaling in Conjoint Studies
Chapter 8. Applying Cluster Analysis in Conjoint Studies
PART IV. SOME ALTERNATIVE CONJOINT MODELS
Chapter 9. Hybrid Models
Chapter 10. Cross Validation of Alternative Models
Chapter 11. Weights Modification in Conjoint Analysis
PART V. SOME OFF-BEAT APPLICATIONS OF CONJOINT ANALYSIS
Chapter 12. Courtyard by Marriott
Chapter 13. E-ZPass Electronic Toll Collection
Chapter 14. TrafficPulse
PART VI. PEDAGOGICAL MATERIALS
Chapter 15. Introductory Conjoint Presentation (via transparencies)
Chapter 16. The Baltimore Ravens Logo Litigation Presentation (via transparencies)



Adventures in Conjoint Analysis.pdf (2.06 MB, 需要: 10 个论坛币)

2012-8-6 18:13:04 上传

沃顿商学院Conjoint Guide
需要: 10 个论坛币  [购买]

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏3 回帖

关键词：Adventures Adventure Analysis Conjoint ventures 沃顿商学院 下载链接

值得看看，顺便学学英语！

谢谢分享