【独家发布】【2017】Sustainable Strategic Management

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【2017】Sustainable Strategic Management
  
Book 图书名称：Sustainable Strategic Management Kindle Edition 2nd
Author 作者： Jean Garner Stead, W. Edward Stead
Publisher 出版社： Routledge
Page 页数：330
Publishing Date 出版时间： September 8, 2017                    
Language 语言： English
Size 大小： 5 MB
Format 格式： pdf 文字版
ISBN: 978-1907643965
Edition: 第2版


Sustainable strategic management” refers to strategic management policies and processes that seek competitive advantages consistent with a core value of environmental sustainability.This book has been specifically written as a text to augment traditional graduate and undergraduate management courses on strategic management. It fills the need for a strategy text that gives full attention to sustainability and environmental protection. The authors have structured the book to follow the usual order of topics in any standard management text. Sustainable Strategic Management also features an on-going, chapter-by-chapter case study (Eastman Chemical Company) that exemplifies many of the principles of environmentally sound management practices.From creating organizational visions, to formulating goals and strategies, to strategy implementation and evaluation, this book provides readers with new ways of thinking about their organization’s role in the greater society and ecosystem. From the Authors’ Preface:Ours is the first book to integrate sustainability into strategic management. It covers the full gamut of strategic management concepts and processes that would be expected in any quality strategic management book, and it does so in a way that thoroughly weaves sustainability into each and every one of them. Students using this book understand such things as: why reducing materials and energy intensity is an effective functionallevel strategy, why socially differentiated products command premium prices, and why a business ecosystem pursuing a vision of social and ecological responsibility can dominate its market. Further, because the book is relatively short, reasonably priced, and very thorough in its coverage of strategic management concepts and ideas, it can be used either as a stand-alone text for graduate and undergraduate strategic management courses, as a supplement to another book, or as one of a group of short texts.

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