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Book 图书名称： Digital Services in the 21st Century: A Strategic and Business Perspective
Author 作者： Antonio Sánchez, Belén Carro
Publisher 出版社： Wiley-IEEE Press
Page 页数：240
Publishing Date 出版时间： Jun 6, 2017
Language 语言： English
Size 大小： 3 MB
Format 格式： pdf 文字版
ISBN: 1119314852, 9781119314851, 9781119314905
Edition: 第1版
Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers.
Includes services, underlying technologies, and internal capabilities for social network advertising Covers market dynamics that determine the successes and failures of service offerings Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry
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