Nutrition Knowledge, Sensory Characteristics and Consumers’ Willingness to ...

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英文文献：Nutrition Knowledge, Sensory Characteristics and Consumers’ Willingness to Pay for Pasture-Fed Beef-营养知识、感官特性和消费者购买草料牛肉的意愿
英文文献作者：Xue, Hong,Mainville, Denise Y.,You, Wen,Nayga, Rodolfo M., Jr.
英文文献摘要：
Nutritional value is an important attribute of foods whose benefits can only be experienced by repetitive consumption in long run. Consumers’ knowledge about the importance and usefulness of specific nutrients in a food product may influence their subjective expectation of the product’s health benefits which in turn is translated into their perception of the product’s value. At the same time, the sensory characteristics of food products affect consumers’ immediate consumption gratification. This study makes a unique contribution to the literature by exploring the roles that nutrition knowledge and sensory evaluation play in shaping consumers’ pasture-fed beef purchasing behavior through economic experiments. Our results suggest that beef products’ sensory characteristics play a central role in determining consumers’ preferences and willingness to pay. Nutrition knowledge significantly influences consumers’ willingness to pay and different types of nutrition knowledge influence consumers’ willingness to pay in distinct ways. The significant impact of consumers’ health status on their willingness to pay is identified. The study advances the literature by providing empirical evidence of the relationship between nutrition knowledge, sensory evaluation, and consumers’ purchasing behavior observed right at the point of purchase. It can help policy makers better understand consumers’ food behavior and make initiatives to improve diet and health.

营养价值是食物的一个重要属性，它的好处只能通过长期重复的食用来体验。消费者对某种食品中特定营养素的重要性和有用性的了解，可能会影响他们对该产品健康益处的主观预期，而这种主观预期又会转化为他们对该产品价值的感知。同时，食品的感官特性影响消费者的即时消费满足感。本研究通过经济实验探讨了营养知识和感官评价在塑造消费者购买草饲牛肉行为中的作用，对文献做出了独特的贡献。我们的结果表明牛肉产品的感官特性在决定消费者的偏好和购买意愿方面起着核心作用。营养知识显著影响消费者的支付意愿，不同类型的营养知识对消费者的支付意愿有不同的影响。确定了消费者健康状况对其支付意愿的显著影响。本研究为营养知识、感官评价与消费者在购买时所观察到的购买行为之间的关系提供了经验证据。它可以帮助决策者更好地了解消费者的食品行为，并提出改善饮食和健康的倡议。

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