Consumer-Company Identification: a Framework for understanding consumers’ relat

【作者(必填)】Bhattacharya, C.B. and Sen Sankar

【文题(必填)】Consumer-Company Identification: a Framework for understanding consumers’ relationships with companies

【年份(必填)】2003

【全文链接或数据库名称(选填)】•journals.ama.org/doi/pdfplus/10.1509/jmkg.67.2.76.18609
•www.jstor.org/stable/pdfplus/30040524.pdf
•journals.ama.org/doi/abs/10.1509/jmkg.67.2.76.18609
•www.jstor.org/pss/30040524
•https://dialnet.unirioja.es/servlet/articulo?codigo=813355

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