The Effects of Guilt-Appeal Intensity on Persuasive and Emotional Outcomes: The

【作者(必填)】

[url=]Turner, Monique Mitchell[/url]1
[url=]Mabry-Flynn, Amanda[/url]2 amabry@illinois.edu
[url=]Shen, Hongmei[/url]3
[url=]Jiang, Hua[/url]4
[url=]Boudewyns, Vanessa[/url]5
[url=]Payne, David[/url]6
【文题(必填)】
The Effects of Guilt-Appeal Intensity on Persuasive and Emotional Outcomes: The Moderating Role of Sponsor Motive.
【年份(必填)】
2018
【全文链接或数据库名称(选填)】
[url=]Journal of Nonprofit & Public Sector Marketing[/url]. Apr-Jun2018, Vol. 30 Issue 2, p134-150. 17p. 1 Chart, 2 Graphs.

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