Intelligent Support Systems for Marketing Decisions

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出版 springer
2002年9月
514页（30币求助）
目录
Preface. Part I: Marketing Decisions. 1. Decision Analysis and Support. 2. The Structure of Marketing Decisions. 3. Strategic Marketing Decisions. Part II: Intelligent Support Systems. 4. Information Systems. 5. Decision Support Systems. 6. Advanced Decision Systems. 7. Intelligent Decision Support Methods. 8. Intelligent Decision Support Systems in Marketing. 9. New Product Development Methodology. 10. Analysis and Design of MARKEX. 11. Applications in Marketing. References. Index.

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关键词：Intelligent Marketing Decisions Decision Systems

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kingcatcher 发表于 2018-8-13 07:39
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