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雷达卡
by Tom Harris (Author)
About the Author
Before setting up his own management consultancy business, Hi Consulting, in 2002, Tom Harris was a lecturer and led an academic research group in a top ranked university department, then spun-out a medical device company which went on to win awards for product innovation. Tom’s current business supports and monitors funded R&D collaborations and assists start-up and developing businesses develop, grow and export.
About the book
This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
Table of contents
1 Introduction 1
2 How Good Is Your Idea? 3
2. 1 A Stable Platform 3
2. 2 Industries and Markets 4
2. 3 Analysing the Market 4
2. 4 Analysing the Industry 16
2. 5 So, Do You Have a Business? 22
3 How Can You Protect Your Ideas? 23
3. 1 Loose Talk Costs Lives! 23
3. 2 Types of Intellectual Property 24
3. 3 Patents 25
3. 4 Registered Designs 34
3. 5 Trade Marks 36
3. 6 Copyright 37
3. 7 Working with Patent Agents and IP Lawyers 38
4 What Is a Company? 39
4. 1 The Company as a Legal Entity 39
4. 2 Role and Rights of Shareholders 43
4. 3 Company Ownership and Types of Shares 44
4. 4 Shareholders Agreements 47
4. 5 Roles and Duties of Directors 47
5 How Do You Market Your Product? 53
5. 1 Marketing and Selling 53
5. 2 The Product Adoption Lifecycle 54
5. 3 Moving from one Group to the Next 58
5. 4 Critical Success Factors 61
5. 5 What Should Be in Your Marketing Plan? 66
6 How Do You Finance Your Business? 69
6. 1 Cash Flow 69
6. 2 Sources of Finance 72
6. 3 How Does Venture Capital Work? 77
7 Grant Funding 85
7. 1 State Aid 85
7. 2 Funding Available 89
7. 3 Contracts and Legal Arrangements 91
7. 4 Management and Reporting 92
7. 5 How to Win Grants 93
7. 6 Avoid Becoming a Grant Junkie 97
8 How Do You Create a Financial Model? 99
8. 1 The Basic Structure 99
8. 2 Business Planning Tools 101
8. 3 Building the Model 102
9 How Do You Write a Business Plan? 119
9. 1 When Is a Business Plan Not a Business Plan? 119
9. 2 What Should Your Business Plan Contain? 120
9. 3 How Should the Plan Be Prepared? 123
10 Your Role and Your Team 127
10. 1 What Do You Want to Achieve? 128
10. 2 Satisfying the Critical Success Factors 129
10. 3 How Important Is Experience 131
10. 4 Networking 132
11 What Makes an Entrepreneur? 133
11. 1 Entrepreneurial Skill Sets 133
11. 2 Matching the Entrepreneur to the Business 138
11. 3 Entrepreneurship Education and Training 140
12 Closing Remarks 143
Series: Management for Professionals
Length: 146 pages
Publisher: Springer; 2nd ed. 2019 edition (August 8, 2018)
Language: English
ISBN-10: 3319945467
ISBN-13: 978-3319945460
PDF version
Springer__Start-up_A Practical Guide to Starting and Running a New Business.pdf
(3.13 MB, 需要: 5 个论坛币)
EPUB version
Springer__Start-up_A Practical Guide to Starting and Running a New Business.epub
(10.2 MB, 需要: 5 个论坛币)
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