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英文文献：The Role of Trust and Risk Aversion in Farmers' Used Machinery Transactions-信任与风险规避在农户二手机械交易中的作用
英文文献作者：Roe, Brian E.,Batte, Marvin T.,Diekmann, Florian
英文文献摘要：
Results of a nationally representative survey of US farmers link previously validated survey measures of risk aversion and interpersonal trust to farmers’ intended use of online venues for transacting used equipment. Other factors affecting online purchase propensity includes the quality of farmers’ relationships with local equipment dealerships. Understanding the factors that impact farmers’ use of internet market venues is crucial as rural internet penetration deepens, farm equipment needs grow more specialized and local offline markets thin. These results may also help explain past observations of severe discounting of used farm equipment sold in online venues.
一项对美国农民进行的具有全国代表性的调查结果，将之前经过验证的风险规避和人际信任调查措施，与农民打算使用在线场所交易二手设备联系起来。影响网上购买倾向的其他因素包括农民与当地设备经销商的关系质量。随着农村互联网普及率的加深、农业设备需求的专业化以及当地线下市场的萎缩，了解影响农民使用互联网市场场所的因素至关重要。这些结果也可能有助于解释过去观察到的在网上销售的二手农场设备的严重折扣。
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