[Wiley].Managing Cash Flow An Operational Focus.0471228095.pdf
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Managing Cash Flow: An Operational Focus (Hardcover)
Rob Reider (Author)
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(Author), Peter B. Heyler (Author) "company as an entity as well as to its major functions. An example of such an organizational results criteria structure is as follows: Organization-wide criteria..." (more)
Key Phrases: cash management study, accounts payable processors, analysis work program, Actual Actual Actual, Federal Reserve, Nimble Company (more...)
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Editorial ReviewsProduct DescriptionFocusing on the tangible, cash flow operations that make business work In business, there are pie-in-the-sky valuation standards like share prices and stock options that have alternately led executives to untold riches and to federal prisons. and then there is cold hard cash–the dollars and cents that pay the bills, keep the tax man at bay, and ensure a company’s ongoing survival. Rob Reider and Peter Heyler redirect corporate attention to core, cash management operation in Managing Cash Flow: An Operational Focus. The authors’ comprehensive guide focuses on how a corporation can enhance its overall cash position on an ongoing basis. Reider and Heyler identify business functions that too often become ends in themselves–accounts receivable, inventory, administration–and remind readers of a company’s primary goals:
- Customer service
- Cash conversion
- Making money
- Survival
From the Inside FlapThe fixation on flashy industries like telecommunications, information technology, and financial services in the go-go nineties went hand-in-hand with a fixation on flashy valuation standards–revenue increases, reported profits, earnings per share, and price-earnings ratios. Like the headline-grabbing industries that spectacularly imploded, their popular accounting measures gradually proved to be as much smoke and mirrors as they were real dollars and cents. In Managing Cash Flow, Rob Reider and Peter Heyler return to the bedrock foundations of business, eschewing paper profits and nebulous numbers to concentrate on the vital functions that actually produce cash and keep organizations afloat. The authors’ forceful guide approaches cash management with an operational focus, endeavoring to maintain companies in the most economical, efficient, and effective manner possible. Given the legitimate room for interpretation, "profit" is as much a product of the accountant’s imagination as it is real money. Cash, however, is cash–measurable, tangible, absolute. It meets payroll, pays vendors, and satisfies tax requirements. Among other topics, Managing Cash Flow: An Operational Focus helps readers understand:
- How to recognize and manage effectively the principal factors affecting cash receipts and cash disbursements in the organization
- The impact of operations–organizational planning, sales, operating costs, non-value-added activities–on the cash flow of the company
- Effective principles for investing excess cash and borrowing to cover cash shortfalls
- Practical planning techniques and procedures for managing the cash flow of the organization



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