William O. Bearden; Richard G. Netemeyer; Kelly L. Haws
【文题(必填)】
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior ResearchThird Edition
【年份(必填)】
2011
【全文链接或数据库名称(选填)】
http://www.doc88.com/p-8408614347197.html
或
https://max.book118.com/html/2018/1127/8027035133001134.shtm


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