[其他] 好书分享Getting the Most Out of Information Systems: A Manager's Guide [推广有奖]

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分享information system management入门好书<Getting the Most Out of Information Systems: A Manager's Guide

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getting-the-most-out-of-information-systems-a-managers-guide-v1.0.pdf
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肖荣华(未真实交易用户)

发表于 2019-3-16 15:43:43 来自手机

肖荣华发表于 2019-3-16 15:41
分享information system management入门好书&lt;span style=&quot;font-size:1.50em;&quot;&gt;&lt;b&gt;Getting the ...

Getting the Most Out of Information Systems: A Manager\'s Guide 
v. 1.1 
Table of Contents 
About the Author 
Acknowledgments 
Dedication 
Preface 
Chapter 1: Setting the Stage: Technology and the Modern Enterprise 
Tech’s Tectonic Shift: Radically Changing Business Landscapes 
It’s Your Revolution 
Geek Up—Tech Is Everywhere and You’ll Need It to Thrive 
The Pages Ahead 
Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers 
Introduction 
Powerful Resources 
Barriers to Entry, Technology, and Timing 
Key Framework: The Five Forces of Industry Competitive Advantage 
Chapter 3: Zara: Fast Fashion from Savvy Systems 
Introduction 
Don’t Guess, Gather Data 
Moving Forward 
Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits 
Introduction 
Tech and Timing: Creating Killer Assets 
From Atoms to Bits: Opportunity or Threat? 
Chapter 5: Moore’s Law: Fast, Cheap Computing and What It Means for the Manager 
Introduction 
The Death of Moore’s Law? 
Bringing Brains Together: Supercomputing and Grid Computing 
E-waste: The Dark Side of Moore’s Law 
Chapter 6: Understanding Network Effects 
Introduction 
Where’s All That Value Come From? 
One-Sided or Two-Sided Markets? 
How Are These Markets Different? 
Competing When Network Effects Matter 
Chapter 7: Peer Production, Social Media, and Web 2.0 
Introduction 
Blogs 
Wikis 
Electronic Social Networks 
Twitter and the Rise of Microblogging 
Other Key Web 2.0 Terms and Concepts 
Prediction Markets and the Wisdom of Crowds 
Crowdsourcing 
Get SMART: The Social Media Awareness and Response Team 
Chapter 8: Facebook: Building a Business from the Social Graph 
Introduction 
What’s the Big Deal? 
The Social Graph 
Facebook Feeds—Ebola for Data Flows 
Facebook as a Platform 
Advertising and Social Networks: A Work in Progress 
Privacy Peril: Beacon and the TOS Debacle 
Predators and Privacy 
One Graph to Rule Them All: Facebook Takes Over the Web 
Is Facebook Worth It? 
Chapter 9: Understanding Software: A Primer for Managers 
Introduction 
Operating Systems 
Application Software 
Distributed Computing 
Writing Software 
Total Cost of Ownership (TCO): Tech Costs Go Way beyond the Price Tag 
Chapter 10: Software in Flux: Partly Cloudy and Sometimes Free 
Introduction 
Open Source 
Why Open Source? 
Examples of Open Source Software 
Why Give It Away? The Business of Open Source 
Cloud Computing: Hype or Hope? 
The Software Cloud: Why Buy When You Can Rent? 
SaaS: Not without Risks 
The Hardware Cloud: Utility Computing and Its Cousins 
Clouds and Tech Industry Impact 
Virtualization: Software That Makes One Computer Act Like Many 
Make, Buy, or Rent 
Chapter 11: The Data Asset: Databases, Business Intelligence, and Competitive Advantage 
Introduction 
Data, Information, and Knowledge 
Where Does Data Come From? 
Data Rich, Information Poor 
Data Warehouses and Data Marts 
The Business Intelligence Toolkit 
Data Asset in Action: Technology and the Rise of Wal-Mart 
Data Asset in Action: Harrah’s Solid Gold CRM for the Service Sector 
Chapter 12: A Manager’s Guide to the Internet and Telecommunications 
Introduction 
Internet 101: Understanding How the Internet Works 
Getting Where You’re Going 
Last Mile: Faster Speed, Broader Access 
Chapter 13: Information Security: Barbarians at the Gateway (and Just About Everywhere Else) 
Introduction 
Why Is This Happening? Who Is Doing It? And What’s Their Motivation? 
Where Are Vulnerabilities? Understanding the Weaknesses 
Taking Action 
Chapter 14: Google: Search, Online Advertising, and Beyond 
Introduction 
Understanding Search 
Understanding the Increase in Online Ad Spending 
Search Advertising 
Ad Networks—Distribution beyond Search 
More Ad Formats and Payment Schemes 
Customer Profiling and Behavioral Targeting 
Profiling and Privacy 
Search Engines, Ad Networks, and Fraud 
The Battle Unfolds