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by Paul Hague (Author)
About the Author
Paul Hague is the Founder of B2B International Ltd, a global market research company. He is fellow of the Market Research Society and the author of ten books, sharing 30 years of practical experience in market research and marketing. He is a visiting fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese.
About this book
Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more.
Authored by a leading global market researcher with a background working on over 3,000 different research projects, The Business Models Handbook is an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.
Brief contents
01 Introduction: an overview of business and marketing models
02 The 4Ps: how to design your marketing mix
03 ADL matrix: strengthening a product portfolio or strategic business units
04 AIDA: a business model for improving marketing communications
05 Ansoff matrix: how to grow your company
06 Benchmarking: setting targets for business and marketing KPIs
07 Blue ocean strategy: kick-starting innovation and new product development
08 Boston Consulting Group (BCG) matrix: planning a product portfolio or multiple strategic business units
09 Brand audit: improving the strength of a brand
10 Competitive intelligence: assessing market strengths and weaknesses
11 Conjoint analysis: assessing optimum pricing and the value of component parts
12 Customer journey maps: assessing the current performance of marketing and sales processes
13 Customer lifetime value: estimating customer spend over their lifetime with the company
14 Customer value proposition: creating a compelling purchase motive
15 Diffusion of innovation: launching new products and services
16 Directional policy matrix: how to prioritize segments or new ideas
17 Disruptive innovation model: identifying unique ways of beating the competition
18 Edward de Bono’s six thinking hats: brainstorming problems and generating new ideas
19 EFQM excellence model: improving an organization’s quality and performance
20 Four corners: analysing competitor strategies
21 Gap analysis: improving areas of weakness in a company
22 Greiner’s growth model: recognition and transition through different phases of company growth
23 Kano model: identifying purchase motivations
24 Kotler’s five product levels: adding value to a product or service
25 Market sizing: assessing the size and value of a served or potential market
26 Maslow’s hierarchy: differentiating market positioning
27 McKinsey 7S: a company ‘health check’ audit tool
28 Mintzberg’s 5Ps for strategy: devising a competitive strategy
29 MOSAIC: setting objectives for current and potential opportunities and how to reach them
30 Net Promoter Score®: a tool for driving customer excellence
31 New product pricing (Gabor–Granger and van Westendorp): pricing new products
32 Personas: improving the focus of marketing messages
33 PEST: assessing four major macro factors that shape a company’s future
34 Porter’s five forces: assessing five economic factors for competitive intensity
35 Porter’s generic strategies: pinpointing the strongest competitive position
36 Price elasticity: outlining opportunities for raising or lowering prices
37 Price quality strategy: guiding a company’s pricing strategy
38 Product life cycle: determining a long-term product strategy
39 Product service positioning matrix: positioning products according to quality and service value
40 Segmentation: using customer groups to gain competitive advantage
41 Service profit chain: connecting employee satisfaction and performance with company profits
42 SERVQUAL: aligning customer expectations and company performance
43 SIMALTO: identifying the customer value placed on product or service improvements
44 Stage gate new product development: planning the development and launch of new products and services
45 SWOT analysis: analysing growth opportunities at product, team or business level
46 System 1 and System 2 thinking: identifying the emotional forces that drive decisions
47 USP: pinpointing the unique selling point of a product or service
48 Value-based marketing: adding value to products and services to improve profitability
49 Value chain: identifying product or service value during the manufacturing process
50 Value equivalence line: managing price and product benefits in a business strategy
51 Value net: how to benefit from competitor collaboration
Index
Pages: 336 pages
Publisher: Kogan Page; 1 edition (January 28, 2019)
Language: English
ISBN-10: 0749481870
ISBN-13: 978-0749481872
PDF version
Kogan__The Business Models Handbook.pdf
(19.74 MB, 需要: 15 个论坛币)
EPUB version
Kogan__The Business Models Handbook.epub
(7.5 MB, 需要: 15 个论坛币)
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