Risk Attitude & the Structure of Decision Making: Evidence from the Hog...

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英文文献：Risk Attitude & the Structure of Decision Making: Evidence from the Hog Industry-风险态度与决策结构:来自养猪业的证据
英文文献作者：Franken, Jason R.V.,Pennings, Joost M.E.,Garcia, Philip
英文文献摘要：
We investigate the importance of an appropriate representation of behavior, risk attitude, and related characteristics for owner-managers making marketing decisions. We assess whether managerial/firm characteristics directly affect the decisions or if their influence occurs indirectly through impacts on risk aversion. The findings, which support an indirect effect, indicate that failure to represent the relationship between risk aversion, other characteristics, and behavior appropriately can mask the effect of risk aversion. A more complete understanding of the structure of decision making may assist economists and policymakers in designing and targeting mechanisms to transfer risk.

我们调查了适当表现的行为，风险态度，和相关特征的重要性，业主-经理作出营销决策。我们评估管理/公司特征是直接影响决策，还是通过影响风险规避间接影响决策。研究结果支持一种间接效应，表明如果不能恰当地表达风险厌恶、其他特征和行为之间的关系，就会掩盖风险厌恶的影响。对决策结构的更完整的理解可以帮助经济学家和决策者设计和目标机制转移风险。

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